Creativity.
Attention. Engagement.

About

Take1 is a global marketing company specializing in video advertising solutions for advertisers who want to engage worldwide audiences in a brand-safe environment, and publishers who need a reliable and flexible way to monetize their inventory on a CPM basis.

Traffic quality is guaranteed with our fraud protection technology, viewability measurement and data transparency, ensuring only high value impressions. We implement cross-device solutions and use programmatic and direct buys across all countries to maximize coverage.

Solutions

Waywire

Online video curation platform

Programmatic

Automate your trading of media and streamline workflow with a unified one-stop programmatic solution for complete planning, buying & measuring of online video ad campaigns.

  • Cross-platform

    Our video solution seamlessly adapts between platforms so that your online presence is consistent throughout desktops, laptops, mobile and tablets.
  • Worldwide reach

    Working with thousands of publishers and supply sources across verticals, we are able to provide immediate access to a truly global and diverse community of users.
  • Transparency and brand safety

    Precise real time filtering guarantees fraud-free, highly viewable and brand safe advertising, ensuring you only get quality impressions.
  • Precise targeting

    Our extensive targeting capabilities allow addressing exactly the right audience for your business.
  • Real-time optimization

    Machine-learning algorithms, alongside our maintenance team, optimize campaign performance constantly to peak output.
  • Dedicated account team

    Every client gets an experienced account manager to ensure all possible questions and issues are addressed and resolved right away.
  • Steady cross-screen demand

    Access leading demand partners and sources across all screens, verticals and geos. Maximize your coverage and revenue.
  • Competitive eCPM

    Our smart optimization brings you industry-leading fill rate with competitive CPM prices for your video inventory.
  • Filtering

    Custom video ads maintain placement integrity while keeping viewers engaged, reducing viewer churn and traffic drop-off.
  • Flexible Integration

    Choose from simple video creatives, VAST, VPAID or MRAID integration, along with a highly customizable video player.
  • On-time payments

    Take1 provides clockwork payment scheduling with multiple payout options.
  • Unparalleled support

    All of our partners receive dedicated account managers with extensive expertise in digital video monetization.

Premium ad placements across all devices

Take1 offers an array of solutions for all your video advertising and monetization needs. Whether you need to be front and center with your users or looking for a more subtle approach, we have the means to make your campaigns a success.

  • Linear ads (pre-roll, mid-roll, and post-roll)
  • Outstream ad units
  • Interstitial
  • Floaters, in-content and custom
  • CTV/OTT

Upcoming events

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